SALTWAVE
Surf school landing page in Canggu, Bali. Light ocean aesthetic, conversion-focused. Packages, schedule, reviews — everything a tourist needs to book a lesson via WhatsApp.
A surf school in Canggu targeting tourists and expats. The owner runs lessons daily but books everything through personal WhatsApp. The site needed to answer three questions instantly: what do you offer, how much, and how do I book.
Define
Tourists (25-40, EN/RU), expats, couples. They want prices, schedule, and a booking button — not a story.
Audience profile, content priority mapModel
4 packages (group, private, 3-day, 5-day). 3 daily slots. Reviews in both English and Russian.
Content structure, pricing matrixDesign
Light, airy, ocean colors. Premium but not corporate. Urbanist + DM Sans. Warm off-white base.
Visual direction, color system, typographyBuild
Next.js, Tailwind CSS, GSAP scroll reveals. Each package card links to WhatsApp with specific message.
Production site, WhatsApp deep linksValidate
Checked readability for non-native speakers. Simplified copy. Prices and CTA visible on first screen.
Readability audit, CTA optimizationShip
Vercel deployment, Google Maps embed, floating WhatsApp button with pulse animation.
Live site, location integration, analytics- WhatsApp CTA on every section — hero, packages, schedule, footer
- Pre-filled messages per package — 'Hi! I'd like to book a Private 1:1 Lesson'
- Floating WhatsApp button appears on scroll with pulse animation
- Schedule slots with individual booking links
- Complete landing page built in 2 hours from brief
- 4 pricing packages visible without scrolling on desktop
- WhatsApp CTA on every section with pre-filled messages
- Light ocean theme — contrast to dark Motoclean, shows range