BALE.
Property management platform for Bali villa owners and investors. Investment calculator, ROI analytics, and lead generation — designed as a single product with three entry points.
Bali real estate is growing fast, but the tools haven't caught up. Owners manage villas through WhatsApp, spreadsheets, and local agents. There's no single place to see what your property earns, what it costs, and whether it's worth buying more.
Bale is built for a specific thesis: Candidasa is undervalued. The new airport is 30 minutes away. Density is low. Land prices are 3–5x below Canggu. The question isn't whether to invest — it's how to structure the investment.
Define
Кто пользователь: инвестор, владелец виллы, покупатель участка. Три профиля — одна платформа.
User personas, value proposition canvasModel
Финансовая модель: стоимость земли, ROI аренды, операционные расходы, прогноз роста.
ROI calculator logic, pricing modelDesign
Лёгкий, светлый интерфейс. Не корпоративный дашборд — атмосфера Бали с системным подходом.
Design system, page layouts, component libraryBuild
Next.js App Router, Tailwind CSS, GSAP-анимации. Калькулятор работает в реальном времени.
Production app, calculator engine, CMS integrationValidate
Тест с реальными инвесторами: понятен ли калькулятор, конвертит ли лендинг, работает ли воронка.
Conversion metrics, user feedback synthesisShip
Запуск, SEO, аналитика, интеграция с Calendly для бронирования звонков.
Launch plan, analytics setup, lead pipeline- Villa deals — curated portfolio with pricing, photos, yield estimates
- ROI analytics — investment calculator with scenario comparison
- Lead generation — landing pages, booking funnel, CRM integration
The design follows one rule: the content is premium, so the interface steps back. Large typography, generous whitespace, warm tones. Every screen is designed to feel like a printed investment brochure — not a SaaS dashboard.
“If the interface competes with the villas for attention, we've failed.”
Design principle
- Candidasa — east Bali coast, low density, high growth potential
- New international airport (NYIA) — 30 min drive, opening 2027
- Land prices 3–5x lower than Canggu / Seminyak
- Growing demand from remote workers and long-term renters
Bale isn't just a property listing. It's a positioning tool — proving that Candidasa is the next area worth investing in, and giving buyers the data to act on that thesis.
- Investment calculator with real-time ROI projections
- Lead generation funnel converting 12% of visitors
- Villa portfolio with 40+ managed properties
- Market positioning for undervalued Candidasa region